Commuters are largely professional, affluent and are heavy tech users. They consider transport as a vital city asset. The high dwell time means that the transport environment as a vital part of their daily life.
In the active space, Transad advertising is not seen as an intrusion but rather welcomed as part of the city landscape, making street scenes more interesting and connecting people to their urban environment. As the messaging is contextual and relevant the urban audience feels that this enhances their journey experience.